Investing in the Stock Market: 3 Reasons Why You Should Start Today

Anyone who leaves their capital in a savings account runs the risk of losing money. Inflation, for example, can mean that every franc is worth less and less over time. Anyone not content to watch their assets dwindle should invest at least a portion of their money in securities, even – or especially – in times when stock prices are falling. 

In uncertain political or economical times, large-scale investors sell their stocks, pull their money from the market, and park it on the sidelines. There’s a popular saying that “The stock market is the only place where buyers run away from a clearance sale.”

When prices are falling could be an opportune time to start investing in stocks. Here are three good reasons to do so. The low prices are just the first reason, but not the most important one. The two other reasons point out that, in principle, there’s no truly bad time to enter the market – provided that the investment horizon is long enough:

If prices in a market fall across the board, the corresponding stocks are “cheap” in comparison. Experience shows that the stock market rebounds after a period of falling prices, and that within a year prices are at the same level as before. As soon as the economy has found its footing or political uncertainty fades, stock prices tend to climb again. Of course, there is no guarantee. Anyhow, one thing is statistically proven: The stock market is always six to nine months ahead of the real economy. When the economy has bottomed out, stock market prices start climbing again.

But nobody can reliably predict when markets will start to recover or when the lowest point – the optimal entry point – has been reached. Exactly when a stock market crisis began, when the bottom of the dip was reached, or when the resulting recovery began to take hold can only be determined in retrospect. That’s why it’s a good option to buy in small tranches, but to do so on a regular basis (see tip in the box below).

The earlier you start investing, the more likely it is that you’ll earn a positive return. In the past, to be assured of benefitting from an upward move in prices – when viewed over the entire term of the investment -- one had to look at investment horizons of 10, 15, 20, and ideally 30 or 40 years.

In any case, there’s also what’s known as the compound interest effect. This magical effect unfurls when investment is made over the long term and on a regular basis (see tip in the box above). This compounding effect applies when, over the course of the entire investment term, any gains are immediately reinvested. Reinvestment funds take advantage of this effect, continuously reinvesting any gains that are realized.

Ideally, investing would begin when one begins working. A 16-year-old who invested 100 Swiss francs of their apprenticeship wages in a fund each month could amass almost half a million Swiss francs by the age of 65. Applying a historical average annual return of 7% in the stock market, and thanks to the effect of compounding interest, their total assets would amount to 472,043.25 Swiss francs. Of course, it’s not clear whether or when such returns will be repeated. It is, however, almost certain that anyone investing over the long term will be rewarded two-fold: through long-term rising prices, and through the effects of compound interest.

The classic application of investing with a long investment horizon is old-age pension provision. In Switzerland, the 3^rd pillar, as it’s called, is practically indispensable. It was actually only intended as a supplement to old-age benefits from the 1^st pillar (Old Age and Survivors’ Insurance) and the 2^nd pillar (pension funds/Occupational Pensions Act), but is becoming increasingly important.

The 3^rd pillar comprises the restricted pension plan, also known as Pillar 3a, and the free pension plan in Pillar 3b. The kicker: Instead of regarding Pillar 3b purely as a savings account, the deposits can also be invested on the stock market. In this case, too, making regular deposits is recommended (see tip in box above). Numerous digital solutions and apps with low fees now make it very easy to invest money from Pillar 3b in funds with more or less equity shares. And anyone in Switzerland who saves – or invests – via Pillar 3a receives a guaranteed benefit free of charge: They save on taxes. Payments into Pillar 3a can be deducted from taxable income, thus reducing the annual tax burden.

Each year, the Confederation sets the maximum amount that savers or investors can pay into Pillar 3a. For 2024, this amount is 7,056 Swiss francs annually for employed persons, and a maximum of 35,280 Swiss francs or 20% of net income for self-employed individuals. However, less can be paid in, or a small amount can be invested in a fund monthly. Think about smoothing the effects of market volatility and compound interest.